A practical step-by-step guide to building a daily intent setting app: core features, UX flow, tech choices, privacy basics, testing, and launch.

“Daily intent setting” is the practice of choosing a single, meaningful focus for the next stretch of time—usually today—and using it as a gentle compass for decisions and attention. It’s less about measuring output and more about deciding how you want to show up.
Your app’s purpose should be easy to remember and easy to explain:
Help users choose one focus for today, and return to it when they drift.
That promise keeps the product narrow (and buildable) while still feeling valuable. If a user can open the app, pick an intent in under a minute, and feel “I know what matters today,” you’re on the right track.
A daily intent setting app is especially useful for people who feel pulled in many directions and want calm structure without heavy tracking:
Most intent-setting happens in predictable “transition points,” which should shape your onboarding and core flow:
Intentions aren’t goals (“ship the project”), habits (“walk 10 minutes”), or journaling (open-ended writing). An intention is a guiding principle you can return to even when plans change.
Design the app to emphasize direction over achievement: a single focus, lightly revisited—rather than streak pressure, dense metrics, or long entries.
A daily intent-setting app lives or dies on whether it fits into real life. Before you design screens, learn when people actually think about their day, what interrupts them, and what makes them come back.
Pick a few “anchor” users so decisions don’t get vague:
Keep personas simple: their routine, biggest friction point, and what success feels like.
You don’t need a large study. Aim for 5–10 short interviews (15–20 minutes) or a quick survey with one open-ended question.
Useful prompts:
Listen for specific moments: waking up, commute, first work task, lunch break, school pickup, bedtime.
Most intent-setting apps struggle for predictable reasons:
Write a one-paragraph statement you can paste into your docs:
“People want a 30-second way to choose a daily intention during natural transition moments, with gentle support that doesn’t create guilt or noise.”
Define success criteria you can measure later:
Before screens and features, map the one journey you’re trying to make effortless. A daily intent app succeeds when the user can complete the loop quickly—especially on busy mornings.
Write your core flow as a simple sequence and treat it like a product contract:
Set intent → reminder → check-in → reflect
Add just enough detail to remove ambiguity:
Anything that doesn’t make this path faster, calmer, or more likely to happen is probably not MVP.
A practical MVP for a daily intent setting app usually includes:
Push to “later” unless you have a clear reason:
This is how you avoid scope creep: if a feature doesn’t support the core loop, it waits.
Pick a few metrics tied to the loop:
Tone changes copy, prompts, and even what “success” feels like. Gentle coaching favors compassionate language and easy restarts; structured accountability leans on commitments, streaks, and clearer prompts. Choose one early so the UX stays consistent.
This app works when people can set an intention in seconds, remember it at the right moment, and later see a gentle record of what happened. Treat these steps as one loop—not separate, unrelated screens.
Start with a single, focused prompt that feels lightweight. Offer multiple input styles so different users can find a comfortable ritual:
Keep the intent screen calm: one primary action (“Save intention”), optional secondary actions (“Use template”), and a clear character limit if you use one.
A check-in should take 5–10 seconds by default. Provide a simple “Done / Not done” choice, then optional depth for users who want it:
Use progressive disclosure: show the fast path first, and let users add detail without making it mandatory.
Reflection becomes motivating when it’s easy to browse. Consider:
Once the core loop is stable, consider:
Design every extra feature to support the loop—not distract from it.
A daily intent setting app only works if it feels effortless. Your UX goal is simple: help someone set an intent quickly, then get out of their way. Aim for a UI that’s calm, readable, and predictable—more like a gentle prompt than a productivity tool.
Keep the “set intent” screen under 30 seconds to complete. That usually means one primary action, minimal choices, and a clear finish line.
Use a single text field (or a short picker) plus a prominent confirmation button such as “Set today’s intent.” Avoid extra steps like tags, categories, or long explanations here—those can live in settings or optional “add details” drawers.
Microcopy matters. Add examples directly in the UI so people don’t stall:
Keep intents short and actionable: a verb + a context is often enough.
Design onboarding to establish the habit, not to teach every feature. Keep it to 2–4 screens:
Show what will happen next (“You’ll get one reminder each morning”) so the experience feels trustworthy.
Use clear hierarchy: one main action per screen, generous spacing, and friendly labels.
Plan accessibility from the start: readable fonts, strong contrast, and large tap targets. Design for one-handed use by keeping primary buttons within easy thumb reach, especially on larger phones. Support Dynamic Type (larger text) and ensure focus states work well for screen readers.
Small touches—like saving partial text, subtle haptics on confirm, and an uncluttered success state—make the flow feel smooth without adding complexity.
The best tech stack is the one that lets you ship a calm, reliable experience quickly—then evolve without rewriting everything. For a daily intent setting app, the “hard parts” are consistency (notifications, offline use) and trust (data handling), not fancy graphics.
Native iOS (Swift) + Android (Kotlin) is a good fit if you want the smoothest system integration—especially for notifications, widgets, and accessibility—and you’re comfortable maintaining two codebases.
Cross‑platform frameworks (like React Native or Flutter) can be faster and cheaper early on because you share most UI and logic. They’re often plenty for an MVP, but you should still expect some native work for reminders, background tasks, and platform-specific polish.
A practical rule: if your team is small and speed matters most, start cross-platform; if you already have strong iOS/Android expertise (or you need deep OS features on day one), go native.
You have two common options:
The app handles the UI and basic logic. A backend stores user accounts, intent history, and sync across devices. This is better if you want login, multi-device support, web access later, or analytics tied to user profiles.
Store everything on-device first, and add cloud sync when you’re ready. This keeps the app fast and resilient—users can open it on a plane and still write an intent.
Offline is easy; syncing is where apps get messy. Plan for:
When the app reconnects, sync changes in small batches, and show a gentle prompt only if you truly need the user to choose between two edits.
If your priority is shipping the MVP loop quickly (intent → reminder → check-in → reflection), a vibe-coding workflow can reduce a lot of early plumbing.
For example, Koder.ai lets you describe screens, flows, and data models in chat and generate a working app scaffold—especially helpful if you want a Flutter mobile client with a Go + PostgreSQL backend. It also supports planning mode (to lock the scope), snapshots/rollback (to safely iterate), and source code export so you can take the codebase wherever you want once the fundamentals feel right.
Reminders are the engine of a daily intent setting app—but they’re also the fastest way to get muted. The goal is to be helpful at the right moment, not persistent.
Use local notifications for predictable schedules (e.g., “every weekday at 8:00 AM”). They’re fast, work offline, and don’t require your server to be awake.
Use server-triggered push notifications when timing depends on user behavior or data (e.g., “you haven’t checked in by noon,” or “streak at risk”). Push also helps when you want to A/B test copy or timing.
A practical approach is hybrid: local for the default daily nudge, push for optional “support” reminders.
Add a few rules early because they prevent churn:
Design for consent and control:
Not everyone wants notifications. Offer lighter alternatives:
Wellness apps can feel personal even when they don’t collect “medical” data. The safest approach is to design for privacy from day one: collect less, explain clearly, and give people control.
Before you add analytics events or profile fields, write down the minimum data required to deliver the core experience.
For many MVPs, that might be:
Try to avoid collecting precise location, contact lists, ad IDs, or demographic fields unless they directly improve the experience. If you can compute something on-device (like streaks), do it locally.
Use a short, readable privacy summary during onboarding, then link to the full policy (for example, /privacy). Explain:
Avoid legal-sounding pop-ups. People should understand what happens if they enable reminders, sign in, or turn on optional analytics.
A solid baseline usually includes:
Also set up least-privilege access for your team and enable 2FA on all admin tools.
Trust is a feature. Prioritize:
If you plan monetization later, avoid tying sensitive data to marketing. Keep the wellness experience private by default.
Analytics should answer one question: are people successfully setting a daily intent and returning to it when it matters?
Start small and name events clearly so everyone (product, design, engineering) speaks the same language. For a daily intent setting app, three events usually cover the core value loop:
Include basic properties like platform (iOS/Android), notification type, and whether the intent was chosen from suggestions or written manually. Keep it minimal so tracking doesn’t slow down development.
A simple funnel catches most early problems:
onboarding → first intent → day-3 return
If lots of users complete onboarding but don’t reach intent_created, your onboarding may be too long or unclear. If they create an intent but don’t return by day 3, reminders, timing, or perceived value need work.
For retention, focus on a couple of checkpoints (day 1, day 3, day 7) rather than dozens of charts.
Numbers tell you what happened; feedback tells you why.
Use lightweight options:
Set up a simple dashboard (funnel, retention, reminders opened, check-ins saved) and review it on a steady schedule—weekly early on, then biweekly as the app stabilizes.
End each review with one decision: the single change you’ll ship next to improve the core loop.
Testing is where a daily intent setting app becomes reliable enough to use every morning—without missed reminders, confusing screens, or data loss. Aim to catch issues early, then validate the experience with real people before launch.
Start with a small set of automated tests focused on the parts users notice immediately:
Wellness apps are often used on the go, when phones aren’t in ideal conditions. Test across:
Also do quick “daily life” checks: lock the phone right after setting an intent, switch apps mid-flow, and restart the device to ensure state is saved.
Recruit 20–50 testers who match your audience and ask them to use the app for 7–14 days. Provide a simple feedback link in-app (e.g., /support) and collect:
Triage issues weekly, prioritize anything that breaks reminders or the core flow, and retest fixes quickly.
Before submitting, prepare: screenshots that show intent, check-in, and reflection; privacy labels that match your data practices; and clear support links and contact info. A clean listing sets expectations—and reduces support requests after launch.
A daily intent setting app succeeds when it’s easy to explain and easier to keep using. For launch, keep positioning simple: “Set one intention in 30 seconds, check in once, reflect at night.” That clarity helps users know what they’re getting—and helps you market the app without promising everything.
Start with the smallest version that still delivers the habit loop:
Resist adding community, courses, or complex goal planning at launch. Those features can dilute your message and slow iteration.
Wellness apps often fail when the core action is paywalled. Consider generous free basics so users can build the routine first.
Common options:
If you use paywalls, place them around “nice-to-have” upgrades, not the daily intent.
In the first 2–4 weeks post-launch, focus on retention drivers:
Use a simple backlog rubric: Impact (retention/revenue) × Effort (dev/design time), and ship small improvements weekly.
For funnel support, link to /pricing from in-app upgrade screens, and publish learnings and feature updates on /blog to build trust and organic acquisition.
A daily intention is a guiding principle for how you want to show up today (e.g., “be patient,” “stay present”), not a measurable outcome. Unlike goals or habits, it still works when plans change—so the app should prioritize direction over achievement and avoid heavy metrics by default.
Keep the promise simple and repeatable: help users choose one focus for today, and return to it when they drift. If someone can open the app, set an intent in under a minute, and feel clearer about what matters, the product is doing its job.
People who want calm structure without intense tracking tend to benefit most:
Design around predictable “transition points”:
These moments should drive onboarding choices (like reminder time) and your default reminder schedule.
Aim for 5–10 short interviews (15–20 minutes) or a quick survey with one open-ended question. Useful prompts include:
Listen for concrete moments (commute, lunch break, bedtime) rather than opinions about features.
A solid MVP core loop is:
Defer “later” items like social features, deep journaling, AI coaching, complex schedules, and heavy mood tracking unless they clearly improve the loop.
Make the fast path obvious and optional depth available:
This “progressive disclosure” reduces overwhelm and keeps daily use frictionless.
Start with local notifications for the default daily nudge (reliable, offline, predictable). Add push notifications only when timing depends on behavior or you want experiments.
To prevent fatigue, include:
Two common approaches work well:
For data, a practical default is local-first storage for speed/offline use, with optional cloud sync later for backups and multi-device continuity.
Collect the minimum needed (intent text, check-ins/reflections, reminder preferences, timezone/settings), and explain it in plain language.
Baseline protections:
Include simple links like /privacy and /support so users can understand and control their data.