Nov 03, 2025·8 min
How to Build an Influencer Website With a Great Media Kit
Learn how to build an influencer website with a polished media kit: structure, must-have pages, proof assets, rate cards, SEO, and a contact flow brands love.
Learn how to build an influencer website with a polished media kit: structure, must-have pages, proof assets, rate cards, SEO, and a contact flow brands love.
Before you pick a theme or write a single line of copy, decide what your influencer website is for. A great media kit website isn’t a scrapbook—it’s a conversion tool that helps the right brands understand what you sell and how to book you.
Pick the main outcome you want from the site, and let that goal shape every page:
If you try to optimize for all of these equally, your call-to-action gets diluted.
List 3–5 ideal brand partner categories (for example: skincare, travel, fitness apps, sustainable fashion). Then match those to deal types you actually want:
This clarity helps you write a creator media kit and influencer portfolio that speak directly to a brand’s needs.
Choose a simple scorecard, such as:
Now you can measure whether your press kit template and rate card details are doing their job.
Your influencer website should push one main next step: “Email me,” “Request rates,” or “Book a call.” Make it obvious and consistent across the homepage, media kit, and contact form for influencers.
Brand managers don’t browse creator sites the way fans do. They’re usually trying to answer a few questions fast: “Is this a fit?”, “What can you deliver?”, “What’s it cost?”, and “How do we book?” Your structure should make those answers obvious within one or two clicks.
A simple 5-page structure works well for most creators:
If you want to keep the top navigation tight, you can combine Services and Contact into one “Work With Me” page.
Optional pages help when they match your business model:
Use straightforward labels like Media Kit, Case Studies, Services, and Contact—not clever or vague names. The goal is scan-ability.
Before you design pages or write your creator media kit, lock in the basics that make your site feel legitimate to brands—and easy for them to remember.
Pick a domain that matches your creator name or niche, and keep it simple: short, easy to spell, and easy to say out loud on a call. If your exact name is taken, add a small modifier (e.g., “with”, “studio”, “creates”) rather than extra hyphens or numbers.
If you plan to grow beyond one platform, avoid naming yourself too tightly around a single channel (for example, “TikTok” in the domain). Your website should outlast trends.
Select a website builder or CMS based on what you’ll actually use:
If you want to move even faster—or you want more control than a template builder without the usual dev cycle—consider building with Koder.ai. It’s a vibe-coding platform that lets you create web apps through a chat interface, so you can generate a clean, brand-ready site (pages like /media-kit, /case-studies, and /contact) quickly, then export the source code, connect a custom domain, and use snapshots/rollback when you update your rate card or press kit template.
Whatever you choose, test one thing: can a brand rep find your media kit, portfolio, and contact flow in under a minute?
At minimum, make sure you have SSL (https), fast hosting, and a mobile-responsive theme—most brand checks happen on phones. Add analytics early so you can track what pages get attention (media kit, services, case studies) and improve them over time.
Write down a mini brand style guide: 2–3 colors, 1–2 fonts, your tone of voice (fun, editorial, expert), and photo style (bright, moody, studio, candid). Consistency makes your site feel credible—even if it’s just a one-page setup today.
Your homepage has one job: help a brand decide, in seconds, that you’re the right creator—and show them exactly where to go next. Keep it scannable, specific, and built around how brand managers evaluate an influencer website.
Open with a clear statement that answers: who you help, the outcome you drive, and where you deliver.
Examples:
This is stronger than generic labels like “Lifestyle creator,” and it sets expectations for your creator media kit and influencer portfolio.
Before a visitor scrolls, give them a reason to trust you. Choose one format and keep it clean:
If you have numbers, make them meaningful (e.g., “Avg. 3.8% IG engagement last 90 days” is better than “100k+ views” without context). The goal is to reduce doubt quickly—especially for someone opening your media kit website from a busy inbox.
Don’t make brands hunt. Add a compact “Start here” section right after the hero that points to the two pages they typically need:
Use clear labels, not clever ones. Think: “View Media Kit” and “See Work Examples.”
Every creator site needs a single, obvious next step.
Place the primary CTA in the hero and again near the bottom. Make the secondary CTA available without competing for attention. This structure supports both types of visitors: brands ready to hire now, and those still comparing options.
If you’re building a link in bio website too, keep it separate (or clearly labeled) so it doesn’t distract from your main booking flow.
Your media kit page is a decision page: a brand manager should be able to understand your audience, performance, and offer in under a minute—then download a PDF to share internally.
Place a scannable summary at the top so visitors don’t have to hunt.
Add a prominent button like “Download Media Kit (PDF)” above the fold and again near the bottom. If you host the file, link it as a relative URL (for example: /downloads/media-kit.pdf).
Brands look for fit first, then scale. Include:
If a metric is an estimate or varies by month, label it clearly.
Avoid vague claims like “high engagement.” Use numbers you can back up with platform analytics.
Consider presenting a small table:
| Metric | Typical range | Source |
|---|---|---|
| Avg. views per post | 25k–40k | Platform analytics |
| Story reach | 8k–12k | Platform analytics |
| Engagement rate | 3.8% | Platform analytics |
Make it easy for brands to map your work to their brief. Include formats such as Reels, TikTok, Shorts, YouTube integrations, and newsletters, plus any add-ons (usage rights, whitelisting, raw clips).
Close with a clear next step: “For rates and availability, contact me” linking to /contact.
Your Services page should make it easy for someone to understand what you sell, how it works, and what it costs—without a long email thread. Think of this as the “shopping” section of your media kit website.
Keep package names simple and outcome-focused. For example:
Add 1–2 lines under each explaining who it’s for and what result it supports (awareness, conversions, app installs, email signups).
You don’t have to publish exact numbers. Many creators use:
This sets expectations while leaving room for campaign complexity, rush timelines, or paid usage.
Spell out the details brands care about:
Include a short checklist to speed approvals:
End with a clear next step like “Request availability” linking to /contact.
Brands don’t hire “potential”—they hire proof. A strong case study section turns your influencer website from a pretty portfolio into a decision-making tool. The goal is to make it easy for someone on a brand team to scan, understand what you did, and feel confident you can do it again.
Aim for a small set of your best projects rather than a long gallery. For each case study, stick to a repeatable format so brands can compare quickly:
If you can’t share a number, share a clear outcome instead (e.g., “content was whitelisted for paid social” or “brand renewed for a second month”).
Help brands self-select by grouping your influencer portfolio in a way that mirrors how they buy:
This is especially helpful on a media kit website where different teams (social, performance, PR) may be scanning for different outcomes.
Only include brand logos if you have permission (or if it’s explicitly allowed in your agreement). When you don’t, write it clearly without naming:
“Global skincare retailer” or “Direct-to-consumer meal kit brand.”
That still signals credibility while keeping your brand collaboration page professional.
Treat each example like a product card: one visual, one short caption, and the same fields every time. Keep captions tight, like:
“30-sec routine Reel — 214k views — 1.8% link sticker CTR.”
If you offer a downloadable creator media kit or rate card, link to it right after this section so interested brands can move from proof to pricing without hunting (e.g., /media-kit or /work-with-me).
Your About page isn’t a full autobiography—it’s a credibility page for brands. The goal is to help a marketing manager quickly answer: “Is this creator a fit, and will working together be easy?”
Start with 2–3 sentences that clearly state your niche and audience. Mention the topics you cover, the style you’re known for (educational, comedic, minimalist, high-production), and the kinds of outcomes you prioritize (awareness, traffic, conversions, community engagement).
Brands want alignment, not perfection. Add a short paragraph on what you stand for—e.g., transparency, evidence-based recommendations, inclusive creative, sustainability-minded choices—plus any “non-negotiables” that protect your audience’s trust.
Make the working relationship feel predictable. Include a simple outline of your process and communication style:
Include a high-quality headshot that matches your on-platform vibe. Then add 2–4 behind-the-scenes images (shoot setup, editing desk, studio corner, travel kit). This signals you’re real, prepared, and production-ready.
Close with a few practical notes such as: you follow platform disclosure rules for sponsored content, you don’t buy fake engagement, you respect community guidelines, and you keep content family-safe (if relevant). Keep it factual and simple—avoid promising guarantees.
If you have a media kit, add a clear button to /media-kit or /work-with-me so brands can take the next step quickly.
If a brand likes your work, the next question is simple: “How do we book you?” Your contact flow should make that step quick, clear, and low-friction—without wasting either side’s time.
Different teams have different preferences, so include multiple options:
Place the same call-to-action on your Media Kit and Services pages (for example: “Inquire about a collaboration”).
Keep the form short, but collect the details you’ll need to quote and schedule accurately:
This protects you from endless back-and-forth and helps brands self-select if you’re not a match.
Under the form, add a one-line promise like: “Typical response time: within 1–2 business days.” Also explain what happens next: you’ll confirm scope, share availability, and send a proposal or rate card.
Include 4–6 short questions near the form, such as:
A clean contact flow makes you look organized—and makes it easier for brands to say yes.
SEO for an influencer website isn’t about chasing every keyword—it’s about making it easy for brands (and talent scouts) to find the exact page they need, fast. Start by aligning your pages with the way brands search: “creator media kit,” “UGC creator,” “influencer portfolio,” and your niche (fitness, skincare, travel, etc.).
Give each page a clear job and name it accordingly.
Keep URLs readable and predictable, such as:
On-page headings should match what people scan for. For example, on your brand collaboration page, use an H2 like “Media Kit” or “Creator Media Kit” and include your niche near the top.
Write a meta title and description for key pages (Home, /media-kit, /case-studies, /contact). Your description should say who you help and what to do next (e.g., “Download the creator media kit and request a quote”).
For portfolio images, add descriptive alt text that mentions the deliverable and niche, like: “UGC video thumbnail for clean skincare routine” rather than “IMG_1234.”
Link your site like a smooth brand workflow:
Home → /media-kit → /case-studies → /contact
Add a short “See results” link on /media-kit to /case-studies, and a clear “Book” link from every page to /contact.
If your platform supports it, add basic structured data so search engines understand who you are:
{
"@context": "https://schema.org",
"@type": "Person",
"name": "Your Name",
"jobTitle": "UGC Creator",
"url": "https://yourdomain.com",
"sameAs": [
"https://www.instagram.com/yourhandle",
"https://www.tiktok.com/@yourhandle"
]
}
This small step can support your influencer website visibility without adding clutter.
Integrations can make your influencer website feel “alive” and measurable—but too many widgets can slow pages down and distract brands from the yes.
Social proof matters, but embed selectively. A single Instagram grid or a short TikTok highlight can work well on a /media-kit or /portfolio page.
Prioritize speed and readability:
Give brands a quick way to share you internally. Add clear download buttons (above the fold if possible):
Label downloads by version and date (e.g., “Media Kit — Oct 2025”) so you don’t confuse returning partners.
You don’t need complex dashboards. Track a few conversion events:
If you use Google Analytics, set these as events so you can see which pages create inquiries and which are just “nice to have.”
Start simple. A lightweight stack might be:
If an integration requires constant upkeep, it will quietly break—and brands notice.
A creator media kit is only “done” the day you publish it. After that, your influencer website should be treated like a living sales asset: keep it accurate, fast, and easy for brands to act on.
Before you publish, test the site like a brand manager who has 60 seconds and one thumb.
YourName_MediaKit_2026Q1.pdf).Set a recurring calendar reminder every quarter to refresh the numbers and proof points brands care about. A fast checklist keeps your influencer website consistent without turning into a project.
Quarterly update checklist:
The easiest way to maintain momentum is to capture a case study immediately after each campaign—while the results are fresh.
Keep a lightweight template you can duplicate: goal → deliverables → creative approach → results → 1–2 visuals → short takeaway. If you do this consistently, your “case studies for creators” section stays current without a big overhaul.
After launch, make your site easy to find.
Add links to your homepage, /media-kit (or your creator media kit page), and /contact in:
That way, every touchpoint sends brands back to the same clear path: understand your offer, see proof, and book you.
Start by picking one primary outcome—inbound brand deals, affiliate sales, bookings, or community growth—and design every page around that.
A focused goal keeps your messaging and CTAs clear, which makes it easier for brands to take the next step.
Use a tight, brand-friendly structure that answers four questions fast: fit, deliverables, pricing expectations, and booking.
A solid “brand-ready minimum” is:
Brands scan for clarity, not cleverness. Use straightforward navigation labels like:
This reduces friction and helps a brand rep find what they need in one or two clicks.
Ideally, offer both:
Place a clear button (e.g., “Download Media Kit (PDF)”) above the fold and near the bottom, linking to a relative path like /downloads/media-kit.pdf.
Lead with a one-line positioning statement that says who you help, what outcome you drive, and where you deliver.
Then add:
Put a scannable “Highlights” block at the top and include only stats you can stand behind:
Finish with what you offer (formats + add-ons) and a clear next step linking to /contact.
Give enough pricing context to set expectations without locking yourself in.
Common options:
Also clarify what affects pricing (usage rights, paid ads/whitelisting, exclusivity, rush timelines).
Focus on details brands need to approve and execute campaigns quickly:
A short “What I need from you” checklist can reduce back-and-forth and speed approvals.
Create 3–6 case studies with a consistent, repeatable format:
If you can’t share numbers, include outcomes like “renewed for a second month” or “content was whitelisted for paid social.” Organize examples by content type or niche so brands can self-select quickly.
Keep the contact flow low-friction and qualifying:
Set expectations under the form (e.g., “Response within 1–2 business days”) and add a mini FAQ covering rate card, turnaround time, and usage/whitelisting.
/media-kit and /case-studies