Apr 17, 2025·8 min
How to Create a Website for Career Coaching or Resume Services
Learn how to create a website for a career coach or resume service: pages to include, copy tips, pricing, booking, SEO basics, and launch checklist.
Learn how to create a website for a career coach or resume service: pages to include, copy tips, pricing, booking, SEO basics, and launch checklist.
Before you write a single line of website copy for coaches, get specific about who you serve and what you want visitors to do. A clear niche makes your career coaching website feel “made for me,” which improves inquiries and bookings.
Start with one primary audience. Examples: graduating students, career changers returning after a gap, executives targeting VP roles, or candidates in a specific industry (tech, healthcare, finance). The tighter your focus, the easier it is to write headlines, choose testimonials for coaching, and build a portfolio of resumes that matches your ideal client.
Also decide your service area: local (with city/state mentioned) or remote worldwide. If you work across regions, state your time zone and typical availability to reduce back-and-forth.
A resume writing website converts better when the offers are simple. Pick your core services and name them plainly:
If you do more, keep them as add-ons later. Your goal is to help someone quickly self-identify: “This is the right resume service landing page for me.”
Each page should support a single main action. Choose one:
This decision affects everything else—your buttons, page layout, and online booking for coaches.
List 3–5 differentiators you can prove: your process, turnaround time, specialties (ATS-friendly resumes, federal resumes, executive storytelling), and how you work (async, live calls, revisions). These become the “why you” points that later support your service pricing page and help with career coach SEO.
A career coaching website works best when visitors can answer three questions quickly: What do you do? Is it for me? What do I do next? Your site structure should make those answers obvious in one or two clicks.
For most coaches and resume writers, this structure is enough:
Optional pages can help, but only add them if they reduce friction:
Think in terms of a path, not a menu. On every core page, include one primary call to action (CTA): “Book a consult” or “Get resume feedback.” Support it with one secondary CTA, such as “See services” or “Read results.”
A simple journey often looks like this:
Internal links help visitors move forward without thinking, and they also help your resume writing website get indexed.
Examples you can implement immediately:
Use words clients already use. “Services,” “Pricing,” “Book,” and “Results” beat clever labels every time. Save your unique language for headlines and page copy—not the navigation bar.
Your home page has one job: help the right person quickly understand what you do, trust you, and take the next step. For career coaching and resume services, clarity beats cleverness every time.
Lead with the result your client wants, not your credentials. A strong headline states the transformation in plain language.
Examples:
Follow the headline with a short intro that names who you help and the pain point you solve. Think: role, level, or situation.
For example: “I help mid-career professionals who feel stuck reposition their experience, tighten their resume, and interview with confidence.”
Above the fold (the part visible before scrolling), include one primary call-to-action button. Pick the action that matches your main offer:
Keep the button label specific, and link it to your booking or contact flow (for example, /book or /contact). Avoid competing buttons that split attention.
Right under your CTA, add “proof in a glance” elements that reduce doubt. Keep it honest and only include what you can back up.
Good options:
People feel safer when they know what happens next. Add a small 3–4 step walkthrough.
Example flow:
When these pieces are in place, your home page becomes a clear starting point—not a biography—guiding visitors toward booking with confidence.
A service page should answer one question: “Is this for me, and what happens next?” When visitors can quickly understand your offer, they’re more likely to book—without emailing back and forth.
Avoid one long “Services” page that mixes everything together. Create separate pages (or distinct sections) for each core offer, such as:
This helps visitors self-select and keeps your calls to action specific (e.g., a resume client shouldn’t have to scroll past interview prep to take the next step).
Early on the page, name the audience and situation: entry-level, career changers, executives, returning to work, tech roles, etc. Then list concrete deliverables and the format.
Example: “You’ll receive a tailored resume (Word + PDF), an ATS-friendly version, and a 20-minute handoff call.” Clear outputs reduce uncertainty.
People want to know what working with you feels like. Outline the steps in plain language: intake form, kickoff call, first draft, revisions, coaching sessions, final files. Include typical timelines (“first draft in 3 business days”) and what you need from them.
Use a single, obvious next step above the fold and again near the end:
Link to /booking or /contact, depending on the action.
Include common questions directly on the page: number of revisions, confidentiality, turnaround time, how calls are done, refunds/rescheduling, and what happens if they’re not sure which service fits.
Pricing isn’t just a number—it’s a clarity tool. When visitors understand what they can buy and what happens next, they’re more likely to book (and less likely to send “how much is it?” emails).
Start with the structure that matches your delivery:
If pricing is a frequent question, link your main call-to-action buttons to /pricing (for example: “See pricing” or “Choose a package”).
Each offer should list the details people care about:
A quick table helps visitors self-select without reading paragraphs:
| Package | Best for | Includes | Turnaround |
|---|---|---|---|
| Essentials | Quick refresh | 1 call + 1 revision | 5–7 days |
| Standard | Job search push | 2 calls + 2 revisions | 3–5 days |
| Premium | Career change | 3 calls + 3 revisions + LinkedIn | 2–3 days |
Keep it high-level. Too many rows can create decision fatigue.
Be explicit about whether you take full payment upfront or a deposit with the balance later. Then outline the next steps: confirmation email, intake form, scheduling link, and when they’ll receive the first draft or coaching plan. A short “After you purchase…” section reduces anxiety and refunds.
People visit a career coaching or resume writing website when they want momentum. Make it easy to take the next step without emailing back and forth.
A simple entry option reduces hesitation—especially for new visitors. Consider either a free 15-minute consult (good for fit and quick triage) or a paid resume review (good if you want to filter for serious buyers).
Keep the offer specific: what they’ll get, how long it takes, and what happens next.
Add an online scheduler so prospects can pick a time instantly. On the booking page, tell them what to prepare before the call, such as:
Also set clear expectations: session length, the meeting tool (Zoom/Google Meet/phone), and your cancellation window—only if you have one.
Give booking its own page (for example, /book) and keep it focused. One primary action—“Book now”—beats multiple competing buttons. If you offer more than one option, show a short comparison, then guide visitors to the best default.
Some visitors have questions about fit, confidentiality, or employer sponsorship. Offer a simple contact form plus a visible email address. Keep the form short (name, email, message, and an optional “What role are you targeting?”).
If you can’t respond quickly, set expectations with a brief note like “Replies within 1–2 business days.”
People hire a career coach or resume writer with personal, high-stakes information. Your website has to answer a quiet question quickly: “Is this person safe, credible, and a good fit for me?”
Instead of a full biography, lead with what changes for clients after working with you: clearer career direction, stronger interviews, resumes that reflect measurable impact, or more confidence in salary conversations.
Then add just enough background to make those outcomes believable—your “why,” your approach, and the types of roles or industries you’ve worked with. Keep it skimmable and specific.
List certifications, training, and relevant experience in plain language. Include dates when helpful and link to the certifying body when possible (or a PDF). Avoid padding your credibility—outdated badges or vague claims (“certified expert”) reduce trust.
If you have a process that’s evidence-based (e.g., ATS-aware formatting, accomplishment-driven writing, structured coaching frameworks), name it and explain it briefly.
Describe how you work: direct vs. supportive, structured vs. flexible, data-driven vs. narrative-focused. Also say who you’re best for (and who you’re not). This reduces awkward discovery calls and attracts clients who will be happiest with your style.
Use a professional headshot and keep your tone consistent across pages—your About, services, and contact should sound like the same person. Consistency signals care.
Include a short privacy note: what documents you request, how you store/share them, and how long you keep them. Keep it honest and practical—no overpromises. A few lines near your About or /contact page can remove anxiety and increase inquiries.
Social proof can be the difference between “interesting” and “I’m ready to book.” But in career coaching and resume services, proof has to respect privacy, avoid exaggeration, and stay clear about what’s typical.
Only publish testimonials when you have explicit consent to use them on your website (and clarify where: homepage, service pages, /booking, etc.). Keep them specific so they’re useful to future clients:
If a client prefers anonymity, say so honestly (e.g., “Client in healthcare operations”). Never imply a name, company, or title they didn’t approve.
For resume/LinkedIn samples, anonymize thoroughly: remove names, emails, phone numbers, addresses, employer names, school IDs, and any unique project details that could identify someone. Keep the example truthful—don’t present a “sample” as a real client result if it’s a mock-up.
Before/after can be persuasive when it focuses on improvements you can control: structure, clarity, keywords, scannability, and achievement framing. Avoid fake numbers or guaranteed outcomes. Instead of “3x interviews,” show what changed:
A short case-study block (5–8 lines) helps visitors understand your process.
Situation: stalled job search after a layoff.
Approach: clarified target roles, rebuilt resume narrative, updated LinkedIn, practiced interview stories.
Result: “More consistent recruiter responses and stronger interviews within 4 weeks.”
Don’t hide testimonials on a “Testimonials” page only. Add proof where people decide: on service pages, near package descriptions, and right above your booking/contact CTA (for example, on /services and /booking).
SEO doesn’t have to be complicated. If your site clearly explains what you do, who you help, and where you work (even if you’re remote), you can start showing up for searches that signal high intent.
Think in terms of “I need help now” queries, such as “resume writer for [city]” or “career coach for [industry]”. Build pages that directly reflect those needs—either separate service pages or dedicated sections within your main service pages.
Write your page titles and headings to match your offers and locations. For example:
If you serve multiple locations, avoid making dozens of near-duplicate pages. Focus on a few core areas you truly support and add clear location cues in your copy.
A short FAQ section can rank for long-tail searches and improve conversions. Use plain language and answer real questions like:
Place these on relevant pages like /services and /pricing.
If you include headshots, icons, or resume samples, optimize them:
executive-resume-sample.pdf or career-coach-headshot-jamie-lee.jpg)Pick 6–10 blog posts that answer common questions and naturally link back to /services and /pricing. Examples: “How to tailor your resume for ATS,” “How to negotiate salary after a job offer,” or “What to expect from career coaching in your first session.”
Good design on a career coaching website isn’t about fancy effects—it’s about helping someone quickly understand what you do, trust you, and take the next step.
Pick a simple template with plenty of white space and predictable navigation. Use one or two readable fonts (a sans-serif for body text is usually easiest), and keep font sizes comfortable—especially on mobile. Buttons should have strong contrast against the background, with clear labels like “Book a Free Call” or “Get Resume Feedback.”
Choose 1–2 brand colors plus neutrals, then apply them consistently across the site. A limited set of components makes everything feel cohesive: one primary button style, one secondary button style, a consistent “card” style for services, and one testimonial layout.
To avoid your site drifting over time, create a mini style guide you can copy into a doc:
Most visitors will find you on a phone. Make the page easy to scan with short sections, clear headings, and generous spacing. Consider a sticky CTA (like “Book” or “Contact”) that stays visible while scrolling.
Also ensure tap targets are large enough: buttons and links should be easy to tap without zooming, and forms should be short with mobile-friendly fields.
Accessibility helps everyone—busy professionals, people using screen readers, and anyone on a small screen.
A great career coaching website doesn’t just explain what you do—it gives visitors a low-pressure way to stay connected until they’re ready to book. That’s where a simple email signup and a well-organized resources area can do the heavy lifting.
Your free resource should feel like a “small win” your ideal client can use immediately, and it should naturally connect to your paid service.
A few lead magnet ideas that match career coaching and resume services:
Keep it specific. “Free career tips” is vague; “10 resume bullets that show impact (with templates)” signals value and attracts the right audience.
Place a signup form where it’s easy to notice: the home page, service pages, and your resources area. The copy should say exactly what they get and when.
Good signup microcopy examples:
Use minimal fields—usually first name + email is enough. Every extra field lowers signups. If you need segmentation (e.g., “coaching” vs “resume writing”), use a single dropdown.
A dedicated resources hub makes your site feel more helpful and easier to navigate. Instead of a long blog feed, organize content by visitor intent:
Then add internal links that guide people forward. If a post explains resume bullet writing, link to your resume service landing page and your booking page.
Resources should build trust, not create endless unpaid reviews. Be clear about what you won’t do for free:
That single line protects your calendar and gently moves visitors toward paid options.
Every helpful page should have a next step. Add a short callout at the bottom:
This is how your resources turn into clients—without feeling pushy.
A career coaching or resume writing website is never really “done”—but it should be launch-ready. The goal is to go live with confidence, track what matters, and create a simple rhythm for keeping the site accurate and effective.
Before you announce your site, do one clean pass as if you’re a first-time visitor:
At minimum, include a clear /contact page. Depending on where you operate and what tools you use, add:
Link these in the footer so they’re always easy to find.
If you want to ship a polished site without a long development cycle, you can use Koder.ai to vibe-code a career coaching website from a simple chat. You can describe your niche, offers, and CTAs, then generate pages like /services, /pricing, and /book with a consistent design system.
Because Koder.ai can produce full-stack apps (React on the front end, Go + PostgreSQL on the back end), it’s also useful if you later want more than a brochure site—like a client intake portal, paid package checkout, or a lightweight CRM-style dashboard. You can export the source code, deploy with hosting, and use snapshots/rollback to safely iterate as your offers evolve.
You don’t need complicated dashboards. You do need a way to answer: Which pages bring inquiries and bookings?
Track these core events:
If you use Google Analytics, consider enabling consent controls and avoiding unnecessary user-level tracking. If you prefer simpler options, choose privacy-focused analytics that still show referrers and top pages.
A neglected site loses trust over time. Keep it simple:
If you want a low-effort starting point, set a calendar reminder to review your /pricing and /booking pages once a month—those pages usually influence revenue the most.
Start by defining one primary audience (e.g., graduating students, executives, career changers) and whether you serve clients locally or remotely.
Then choose a single primary goal (most commonly book a discovery call). Your niche + goal will drive your headlines, offers, CTAs, and page structure.
A simple, proven setup is:
Add Pricing, FAQs, or Policies only if they reduce buyer friction.
Keep it to 1–3 core offers so visitors can self-identify quickly.
Good “core” options include:
If you do more, list them later as add-ons to avoid turning your Services page into a confusing menu.
Aim to answer three questions immediately: What do you do? Is it for me? What do I do next?
Use an outcome-focused headline, a short “who you help” sentence, and one primary CTA above the fold (e.g., “Book a Call” or “Get a Resume Review”). Add a small proof block and a simple “How it works” section to reduce hesitation.
Make each service easy to understand with:
Consider separate pages (or clearly separated sections) for each core offer so the CTA stays relevant.
Choose a model that matches how you deliver:
Then spell out what’s included (sessions, revisions, response times, support window) and add a short “After you purchase…” section so people know exactly what happens next.
Use one focused booking page (e.g., /book) with an online scheduler and clear expectations:
Also offer a low-friction first step (free consult or paid audit) and a simple contact form for people not ready to book.
Use proof where people decide (service pages, pricing blocks, and near CTAs), not only on a Testimonials page.
For testimonials, get explicit permission and keep them specific (goal + outcome). For samples, anonymize thoroughly (names, employers, contact details, unique identifiers) and avoid implying guarantees or typical outcomes you can’t support.
Start with high-intent phrases people actually search for (e.g., “resume writer in [city]” or “career coach for [industry]”).
Then:
Run a quick pre-launch pass:
Add essentials like /contact and footer links to /privacy-policy (and /terms if you sell packages). Track basics: page views for key pages and conversions like form submissions and bookings.