Apr 03, 2025·8 min
Why PostgreSQL Is a Default Database for Modern Startups
Learn why many startups pick PostgreSQL as a default: reliability, features like JSONB, strong tooling, and a clear path from MVP to scale.
Learn why many startups pick PostgreSQL as a default: reliability, features like JSONB, strong tooling, and a clear path from MVP to scale.
When founders say PostgreSQL is the “default database,” they usually don’t mean it’s the best choice for every product. They mean it’s the option you can pick early—often without a long evaluation—and be confident it won’t block you as your product and team evolve.
For an MVP, “default” is about reducing decision tax. You want a database that’s widely understood, easy to hire for, well-supported by hosting providers, and forgiving when your data model changes. A default choice is one that fits the common startup path: build quickly, learn from users, then iterate.
This is also why PostgreSQL shows up in many modern “standard stacks.” For example, platforms like Koder.ai use Postgres as the backbone for quickly shipping real applications (React on the web, Go services on the backend, PostgreSQL for data). The point isn’t the brand—it’s the pattern: pick proven primitives so you can spend your time on product, not infrastructure debates.
There are real cases where another database is a better first move: extreme write throughput, time-series-heavy workloads, or highly specialized search. But most early products look like “users + accounts + permissions + billing + activity,” and that shape maps cleanly to a relational database.
PostgreSQL is an open-source relational database. “Relational” means your data is stored in tables (like spreadsheets), and you can reliably connect those tables (users ↔ orders ↔ subscriptions). It speaks SQL, a standard query language used across the industry.
We’ll walk through why PostgreSQL so often becomes the default:
The goal isn’t to sell a single “right answer,” but to highlight the patterns that make PostgreSQL a safe starting point for many startups.
PostgreSQL earns trust because it’s designed to keep your data correct—even when your app, servers, or networks don’t behave perfectly. For startups handling orders, payments, subscriptions, or user profiles, “mostly correct” isn’t acceptable.
PostgreSQL supports ACID transactions, which you can think of as an “all-or-nothing” wrapper around a set of changes.
If a checkout flow needs to (1) create an order, (2) reserve inventory, and (3) record a payment intent, a transaction ensures those steps either all succeed or none do. If a server crashes halfway through, PostgreSQL can roll back incomplete work instead of leaving behind partial records that cause refunds, double-charges, or mysterious “missing orders.”
Data integrity features help prevent bad data from ever entering your system:
This shifts correctness from “we hope every code path does the right thing” to “the system won’t allow incorrect states.”
Teams move fast, and your database structure will change. PostgreSQL supports safe migrations and schema evolution patterns—adding columns, backfilling data, introducing new constraints gradually—so you can ship features without corrupting existing data.
When traffic spikes or a node restarts, PostgreSQL’s durability guarantees and mature concurrency control keep behavior steady. Instead of silent data loss or inconsistent reads, you get clear outcomes and recoverable states—exactly what you want when customers are watching.
PostgreSQL’s biggest advantage for many startups is simple: SQL makes it easy to ask clear questions of your data, even when your product is evolving. When a founder wants a weekly revenue breakdown, a PM wants a cohort report, or support needs to understand why an order failed, SQL is a shared language that works for reporting, debugging, and one-off “can we quickly check…” requests.
Most products naturally have relationships: users belong to teams, teams have projects, projects have tasks, tasks have comments. Relational modeling lets you express those connections directly, and joins make it practical to combine them.
That’s not just academic structure—it helps features ship faster. Examples:
When your data is organized around well-defined entities, your app logic becomes simpler because the database can answer “who is related to what” reliably.
SQL databases offer a set of everyday tools that save time:
SQL is widely taught and widely used. That matters when you’re hiring engineers, analysts, or data-savvy PMs. A startup can onboard people faster when many candidates already know how to read and write SQL—and when the database itself encourages clean, queryable structure.
Startups rarely have perfect data models on day one. PostgreSQL’s JSONB gives you a practical “pressure valve” for semi-structured data while keeping everything in one database.
JSONB stores JSON data in a binary format that PostgreSQL can query efficiently. You can keep your core tables relational (users, accounts, subscriptions) and add a JSONB column for fields that change often or differ by customer.
Common, startup-friendly uses include:
{ \"beta\": true, \"new_checkout\": \"variant_b\" }JSONB isn’t a replacement for relational modeling. Keep data relational when you need strong constraints, joins, and clear reporting (e.g., billing status, permissions, order totals). Use JSONB for truly flexible attributes, and treat it like a “schema that evolves” rather than a dumping ground.
Performance depends on indexing. PostgreSQL supports:
props @\u003e '{\"beta\":true}')(props-\u003e\u003e'plan'))These options matter because without indexes, JSONB filters can devolve into table scans as your data grows—turning a convenient shortcut into a slow endpoint.
One reason startups stick with PostgreSQL longer than expected is extensions: optional “add-ons” you enable per database to expand what Postgres can do. Instead of introducing a brand-new service for every new requirement, you can often meet it inside the same database you already run, monitor, and back up.
Extensions can add new data types, indexing methods, search capabilities, and utility functions. A few common, well-known examples worth knowing early:
These are popular because they solve real product problems without forcing you to bolt on extra infrastructure.
Extensions can reduce the need for separate systems in the early and mid stages:
This doesn’t mean Postgres should do everything forever—but it can help you ship sooner with fewer moving parts.
Extensions affect operations. Before relying on one, confirm:
Treat extensions like dependencies: pick them deliberately, document why you’re using them, and test them in staging before production.
Database performance is often the difference between an app that “feels snappy” and one that feels unreliable—even if it’s technically correct. With PostgreSQL, you get strong fundamentals for speed, but you still need to understand two core ideas: indexes and the query planner.
An index is like a table of contents for your data. Without it, PostgreSQL may need to scan many rows to find what you asked for—fine for a few thousand records, painful at a few million.
This shows up directly in user-perceived speed:
The catch: indexes aren’t free. They take disk space, add overhead to writes (every insert/update must maintain the index), and too many indexes can hurt overall throughput. The goal is not “index everything”—it’s “index what you actually use.”
When you run a query, PostgreSQL builds a plan: which indexes (if any) to use, what order to join tables, whether to scan or seek, and more. That planner is a major reason PostgreSQL performs well across many workloads—but it also means two queries that look similar can behave very differently.
When something is slow, you want to understand the plan before guessing. Two common tools help:
EXPLAIN: shows the plan PostgreSQL would use.EXPLAIN ANALYZE: runs the query and reports what actually happened (timing, row counts), which is usually what you need for real debugging.You don’t need to read every line like an expert. Even at a high level, you can spot red flags like “sequential scan” on a huge table or joins that return far more rows than expected.
Startups win by staying disciplined:
EXPLAIN (ANALYZE).This approach keeps your app fast without turning your database into a pile of premature optimizations.
PostgreSQL works well for a scrappy MVP because you can start small without painting yourself into a corner. When growth shows up, you usually don’t need a dramatic re-architecture—just a sequence of sensible steps.
The simplest first move is vertical scaling: move to a bigger instance (more CPU, RAM, faster storage). For many startups, this buys months (or years) of headroom with minimal code changes. It’s also easy to roll back if you overestimate.
When your app has lots of reads—dashboards, analytics pages, admin views, or customer reporting—read replicas can help. You keep one primary database handling writes, and direct read-heavy queries to replicas.
This separation is especially useful for reporting: you can run slower, more complex queries on a replica without risking the core product experience. The trade-off is that replicas can lag slightly behind the primary, so they’re best for “near real-time” views, not critical write-after-read flows.
If certain tables grow into tens or hundreds of millions of rows, partitioning becomes an option. It splits a large table into smaller parts (often by time or tenant), making maintenance and some queries more manageable.
Not every performance problem is solved in SQL. Caching popular reads and moving slow work (emails, exports, rollups) to background jobs often reduces database pressure while keeping the product responsive.
Choosing PostgreSQL is only half the decision. The other half is how you’ll run it after launch—when deployments are frequent, traffic is unpredictable, and nobody wants to spend Friday night debugging disk space.
A good managed PostgreSQL service takes care of the recurring work that quietly causes outages:
This frees a small team to focus on product while still getting professional-grade operations.
Not all “managed Postgres” offerings are equal. Startups should confirm:
If your team has limited database expertise, managed Postgres can be a high-leverage choice. If uptime requirements are strict (paid plans, B2B SLAs), prioritize HA, fast restore times, and clear operational visibility. If budget is tight, compare total cost: instance + storage + backups + replicas + egress—then decide what reliability you truly need for the next 6–12 months.
Finally, test restores regularly. A backup you’ve never restored is a hope, not a plan.
A startup app rarely has “one user at a time.” You have customers browsing, background jobs updating records, analytics writing events, and an admin dashboard doing maintenance—all at once. PostgreSQL is strong here because it’s designed to keep the database responsive under mixed workloads.
PostgreSQL uses MVCC (Multi-Version Concurrency Control). In plain terms: when a row is updated, PostgreSQL typically keeps the old version around for a bit while creating the new one. That means readers can often keep reading the old version while writers proceed with the update, instead of forcing everyone to wait.
This reduces the “traffic jam” effect you might see in systems where reads block writes (or vice versa) more frequently.
For multi-user products, MVCC helps with common patterns like:
PostgreSQL still uses locks for some operations, but MVCC makes routine reads and writes play together nicely.
Those older row versions don’t disappear instantly. PostgreSQL reclaims that space through VACUUM (usually handled automatically by autovacuum). If cleanup can’t keep up, you can get “bloat” (wasted space) and slower queries.
Practical takeaway: monitor table bloat and long-running transactions. Long transactions can prevent cleanup, making bloat worse. Keep an eye on slow queries, sessions that run “forever,” and whether autovacuum is falling behind.
Choosing a database early is less about picking “the best” and more about matching your product’s shape: data model, query patterns, team skills, and how quickly requirements will change.
PostgreSQL is a common default because it handles a wide mix of needs well: strong ACID transactions, rich SQL features, great indexing options, and room to evolve your schema. For many startups, it’s the “one database” that can cover billing, user accounts, analytics-ish queries, and even semi-structured data via JSONB—without forcing an early split into multiple systems.
Where it can feel heavier: you may spend more time on data modeling and query tuning as the app grows, especially if you lean into complex joins and reporting.
MySQL can be a great choice, particularly for straightforward OLTP workloads (typical web app reads/writes) and teams that already know it well. It’s widely supported, has mature managed offerings, and can be easier to operate in some environments.
Trade-off: depending on your feature needs (advanced indexing, complex queries, strictness around constraints), PostgreSQL often gives you more tools out of the box. That doesn’t make MySQL “worse”—it just means some teams hit feature limits sooner.
NoSQL databases shine when you have:
Trade-off: you’ll usually give up some combination of ad-hoc querying, cross-entity constraints, or multi-row transactional guarantees—so you may rebuild those in application code.
Pick PostgreSQL if you need relational modeling, evolving requirements, and flexible querying.
Pick MySQL if your app is conventional, your team is comfortable with it, and you value operational familiarity.
Pick NoSQL if your access pattern is predictable (key-based) or you’re optimizing for massive write throughput and simple queries.
If you’re unsure, PostgreSQL is often the safest default because it keeps more doors open without committing you to a specialized system too early.
Choosing a database is also choosing a business relationship. Even if the product is great today, pricing, terms, and priorities can change later—often right when your startup is least able to absorb surprises.
With PostgreSQL, the core database is open source under a permissive license. Practically, that means you’re not paying per-core or per-feature licensing fees to use PostgreSQL itself, and you’re not limited to a single vendor’s version to stay compliant.
“Vendor lock-in” usually shows up in two ways:
PostgreSQL reduces these risks because the database behavior is well-known, widely implemented, and supported across providers.
PostgreSQL can run almost anywhere: your laptop, a VM, Kubernetes, or a managed service. That flexibility is optionality—if a provider raises prices, has an outage pattern you can’t accept, or doesn’t meet compliance needs, you can move with fewer rewrites.
This doesn’t mean migrations are effortless, but it does mean you can negotiate and plan from a stronger position.
PostgreSQL leans on standard SQL and a huge ecosystem of tooling: ORMs, migration frameworks, backup tools, and monitoring. You’ll find PostgreSQL offered by many clouds and specialists, and most teams can hire for it.
To keep portability high, be cautious about:
Optionality isn’t just about where you host—it’s about how clearly your data model is defined. Early habits pay off later:
These practices make audits, incident response, and provider moves far less stressful—without slowing down your MVP.
Even teams that pick PostgreSQL for the right reasons can trip over a few predictable problems. The good news: most are preventable if you spot them early.
A frequent mistake is oversized JSONB: treating JSONB like a dumping ground for everything “we’ll model later.” JSONB is great for flexible attributes, but large, deeply nested documents become hard to validate, hard to index, and expensive to update.
Keep core entities relational (users, orders, subscriptions), and use JSONB for genuinely variable fields. If you find yourself frequently filtering on JSONB keys, it may be time to promote those fields into real columns.
Another classic: missing indexes. The app feels fine with 1,000 rows and suddenly falls over at 1,000,000. Add indexes based on real query patterns (WHERE, JOIN, ORDER BY), and verify with EXPLAIN when something is slow.
Finally, watch for unbounded-growth tables: event logs, audit trails, and session tables that never get cleaned up. Add retention policies, partitioning when appropriate, and scheduled purges from the start.
PostgreSQL has connection limits; a sudden traffic spike plus one-connection-per-request can exhaust it. Use a connection pooler (often built into managed services) and keep transactions short.
Avoid N+1 queries by fetching related data in batches or with joins. Also plan for slow migrations: large table rewrites can block writes. Prefer additive migrations and backfills.
Turn on slow query logs, track basic metrics (connections, CPU, I/O, cache hit rate), and set simple alerts. You’ll catch regressions before users do.
Prototype a minimal schema, load-test your top 3–5 queries, and choose your hosting approach (managed PostgreSQL vs self-hosted) based on your team’s operational comfort—not just cost.
If your goal is to move fast while keeping a conventional, scalable stack, consider starting with a workflow that bakes in Postgres from day one. For instance, Koder.ai lets teams build web/server/mobile apps via chat while generating a familiar architecture (React + Go + PostgreSQL), with options like planning mode, source export, deployment/hosting, and snapshots/rollback—useful if you want speed without locking yourself into a no-code black box.
It means PostgreSQL is a safe, broadly compatible starting choice you can pick early without an extensive evaluation.
For many startups, it minimizes decision overhead because it’s widely understood, easy to hire for, well supported by tooling/hosting, and unlikely to force an early rewrite as requirements change.
PostgreSQL is a relational database that excels at the “users + accounts + permissions + billing + activity” shape most products start with.
It gives you:
Use PostgreSQL when you need correctness across multiple related writes (e.g., create order + reserve inventory + record payment intent).
Wrap those steps in a transaction so they succeed or fail together. This helps prevent partial state (missing orders, double charges, orphaned records) when something crashes mid-request.
Constraints and foreign keys enforce rules at the database boundary so bad states can’t slip in.
Examples:
UNIQUE(email) prevents duplicate accountsCHECK(quantity >= 0) blocks invalid valuesThis reduces reliance on every code path “remembering” to validate.
Use JSONB as a “pressure valve” for fields that genuinely vary or evolve quickly, while keeping core entities relational.
Good fits:
Avoid putting important reporting/billing/permission fields only in JSONB if you need strong constraints, joins, or clear analytics.
Index the parts you query.
Common options:
props @> '{"beta":true}')(props->>'plan'))Without indexes, JSONB filters often degrade into full table scans as rows grow, turning a convenient shortcut into a slow endpoint.
Extensions add capabilities without adding a whole new service.
Useful examples:
pg_trgm for fuzzy/typo-tolerant search on textuuid-ossp for generating UUIDs in SQLBefore committing, confirm your managed provider supports the extension and test performance/upgrade behavior in staging.
Start by fixing the actual slow query, not guessing.
Practical workflow:
EXPLAIN ANALYZE to see what really happenedA typical path is incremental:
Complement with caching and background jobs to reduce database pressure for expensive reads and batch work.
Managed Postgres usually provides backups, patching, monitoring, and HA options—but you should verify the details.
Checklist:
Also plan for connection limits: use pooling and keep transactions short to avoid exhausting the database under spikes.
WHERE/JOIN/ORDER BYAlso remember indexes have costs: more disk and slower writes, so add them selectively.